Century 21 - Breaking Bad
Preceding the finale of Breaking Bad, Century 21 made a faux listing putting Walter White's fictional Albuquerque home up for sale. The effort was covered by GQ, Huffington Post, Daily Mail, and ended up being named one of the "Top Ten Innovative Ideas of 2013" by Creativity. One Show Interactive (Gold). One Show Branded Entertainment (Silver). Andy Awards (Gold). Webby Winner (People's Choice and Native Advertising). Cannes Cyber Lions (Shortlist). CW: Larry Fahey. AD: Tom Francesconi.