Performance art. Social media experiment. Tourist attraction. We found a guy willing to watch every single game of the 2011 season - over 2,400 games - while sitting on display in a tricked-out storefront in New York City. The project ran for 5 years and amassed over 2MM social followers. 2012 One Show Interactive. Bronze Cannes Lion. Communication Arts. Webby Finalist. And even earned a full paragraph in Sports Illustrated's year end season recap issue.