jetBlue - Fly It Forward

A social media project where a free ticket is passed from one passenger to the next so people can follow their dreams and make the world a better place. The "first stories" video had over a million YouTube views in its first two weeks online. Co-creative director Dylan Bernd. Art Directors: Dan Madsen, Scott Petrichko. Writers: Nick Olish, Ben Salsky. Plus many, many other people (this one was pretty ambitious).  2105 Cannes Cyber Lion Shortlist