jetBlue - Fly It Forward

A social media project where a free ticket is passed from one passenger to the next so people can follow their dreams and make the world a better place. The project ultimately earned over 700MM impressions from 100+ mainstream media outlets. Co-creative director Dylan Bernd. Art Directors: Dan Madsen, Scott Petrichko. Writers: Nick Olish, Ben Salsky. Plus many, many other people (this one was pretty ambitious).  2105 Cannes Cyber Lion Shortlist (in two categories), Hatch Best of Show, Webby Award