Harvard Pilgrim Health Care - Count Us In
For almost a decade, Harvard Pilgrim has ranked #1 in customer service. If you're sick, you're not alone. Thus, "Count Us In." Bob Gates and I were CDs. I wrote everything. Bob was AD on most, with print help from Wes Dorsanvil. Kevin Daley designed the campaign look and was AD on the transit posters. Clio Healthcare (Gold).



Beyond TV, the effort also included this subway installation...



Transit posters...

Consecutive/Fractional Print...

And a collaboration with Pandora...