Dunkin' Donuts - Campaign Elements
TV, print, transit, newspaper, outdoor, and even a drive-thru asphalt franchisee stencil were all part of the "America Runs On Dunkin" launch - the longest running campaign in the company's history. The "everyday anthems" in the TV were performed by one of my former CD-partner Tim Foley's favorite bands. (I can't name them here for legal reasons...but it's very Googlable.) CW: Me, Rick McHugh, George Koukkos, Scott Noble, Joe Berkeley, Lindsey Bowen. AD: Tim Foley, Dave Gardiner, Bob Pirrmann, Kevin Daley