Indeed - The Weekend

It's a good day at the office when you fly to Vancouver and shoot with Loverboy's Mike Reno (in Bryan Adams' recording studio, with legendary producer Bob Rock hanging around)! Featured in Adweek, Ad Age's Creativity Online, Hatch Awards and countless rock and radio station blogs which led to almost a million organic views. CW: Jeff Marois. AD: Jess Ruggieri

jetBlue - Fly It Forward

A social media project where a free ticket is passed from one passenger to the next so people can follow their dreams and make the world a better place. The project ultimately earned over 700MM impressions from 100+ mainstream media outlets. Co-creative director Dylan Bernd. Art Directors: Dan Madsen, Scott Petrichko. Writers: Nick Olish, Ben Salsky. Plus many, many other people (this one was pretty ambitious).  2105 Cannes Cyber Lion Shortlist (in two categories), Hatch Best of Show, Webby Award

Celtics "Say Hello" 

In 2017, the Celtics added several big free agents and turned over almost their entire roster. So we did the friendly thing: offered up some personal introductions to the fans. Hatch Awards. DigiDay's Best of the Internet 2017. One Show Shortlist. CW: Mike Heid. Art Director: Alan Duda

 Primark - Human Billboards

To launch Primark's new location at the King of Prussia Mall outside Philadelphia, we deployed "shoppers" with giant shopping bags to serve as human billboards in the days leading up to the opening. 2019 Communication Arts Annual, Hatch Awards (Gold, Silver, Bronze) Writer: Jeff Marois  Art Director: Mikayla Belson

 Lawn Doctor - Campaign Assets

Pre-roll and social media assets for America's second largest lawn service company. Featured in Adweek, Archive, Ad Age's Creativity Online, Hatch Awards. I wrote the brand stuff with Alan Duda as AD. Jeff Marois and Evan Stremke did the mosquito stuff (which I directed). 

Sierra Trading Post - Gift Cards 

Sierra Trading Post is for fans of the outdoors. So to launch a new location in Colorado, we hid giant gift cards deep in a national forest, and gave out the coordinates at the grand opening. Writer: Mike Heid. Art Director: Alan Duda

Century 21 - Breaking Bad
Preceding the finale of Breaking Bad, Century 21 made a faux listing putting Walter White's fictional Albuquerque home up for sale. The effort was covered by GQ, Huffington Post, Daily Mail, and ended up being named one of the "Top Ten Innovative Ideas of 2013" by Creativity. One Show Interactive (Gold). One Show Branded Entertainment (Silver). Andy Awards (Gold). Webby Winner (People's Choice and Native Advertising). Cannes Cyber Lions (Shortlist). CW: Larry Fahey. AD: Tom Francesconi.

Major League Baseball - The Fan Cave

Performance art. Social media experiment. Tourist attraction. We found a guy willing to watch every single game of the 2011 season - over 2,400 games - while sitting on display in a tricked-out storefront in New York City. The project ran for 5 years and amassed over 2MM social followers. 2012 One Show Interactive. Bronze Cannes Lion. Communication Arts. Webby Finalist. And even earned a full paragraph in Sports Illustrated's year end season recap issue. 

Newsweek - MadMen Issue 
For Newsweek’s special double-issue celebrating the return of Mad Men, the magazine reverted to its look from the 1960’s Madmen era. We had the issue’s advertisers submit specially-designed retro layouts, as if the advertising was done by Don Draper himself. 2013 Cannes shortlist. Communication Arts. One Show (silver) and One Show Entertainment (silver). 

Dunkin' Donuts - Campaign Elements

TV, print, transit, newspaper, outdoor, and even a drive-thru asphalt franchisee stencil were all part of the "America Runs On Dunkin" launch - the longest running campaign in the company's history. The "everyday anthems" in the TV were performed by one of my former CD-partner Tim Foley's favorite bands. (I can't name them here for legal reasons...but it's very Googlable.) CW: Me, Rick McHugh, George Koukkos, Scott Noble, Joe Berkeley, Lindsey Bowen. AD: Tim Foley, Dave Gardiner, Bob Pirrmann, Kevin Daley

Indeed - "How The World Works" 
Indeed.com is the world's #1 job site. So where did we find the talent to make their first-ever commercial? On Indeed, of course. The campaign was launched in the UK and extended into coffee sleeves, newspaper, and transit. Paul Foulkes was my Creative Director partner. CWs: EB Davis, Jamie Rome. Art Direction/Design: Brooke Doner, Mike Molinaro, Ryan Montgomery. Retoucher/Digital Imaging: Andy Jones

The Partnership - Mind Your Meds 
Effort focusing on prescription drug abuse, which kills more people than heroin and cocaine combined. Beyond TV, we produced 30,000 prescription bags which were distributed in pharmacies nationwide. I was CW/CD. My partner was Kevin Daley. Director/VO, Eric Stoltz. Producer Alex Vainstein. 2104 Cannes Lions (Gold/Health)

Century 21 - Tryptophan Slow Jam
You never feel more comfortable at home than when you're passing out on the couch after a big Thanksgiving Dinner. This trippy animated video was picked up by Break.com, Uproxx, Fast Company, ClickZ, StashMedia, Uproxx and other pop culture outlets, earning mid-six-figure views over Thanksgiving weekend. I wrote the song and directed the film. Ana Benaroya was the illustrator. Jaime Klein, animator.

Harvard Pilgrim Health Care - Count Us In
For almost a decade, Harvard Pilgrim has ranked #1 in customer service. If you're sick, you're not alone. Thus, "Count Us In." Bob Gates and I were CDs. I wrote everything. Bob was AD on most, with print help from Wes Dorsanvil. Kevin Daley designed the campaign look and was AD on the transit posters. Clio Healthcare (Gold).

Beyond TV, the effort also included this subway installation...

Transit posters...

Consecutive/Fractional Print...

And a collaboration with Pandora...

Great Wolf Lodge - Everybody In
TV, print, and social posts for a nationwide chain of family waterpark resorts. Co-CD Mike Shaughnessy. Art Directors: Bob Gates. Mike Shaughnessy. Writers: Rick McHugh, me.

jetBlue - Legroom 
This (unpromoted) post for Facebook, Twitter and Instagram was picked up by the Huffington Post, Time, and The Today Show. CW: Ben Ashauer. AD: Lauren Geisler. Co-CD Dylan Bernd.

From Nothing, Something
This is the :30 trailer for a documentary feature film I produced and directed about creativity. After playing festivals and design events around the world, it was acquired for distribution and released in 14 countries. 

Liberty Mutual - Product Campaign

AD: Kevin Daley. Communication Arts, One Show Silver (single) & Bronze (campaign).

Dunkin' Donuts "Ace" & "Naomi"

A campaign we did with director Zach Braff of Garden State and Scrubs fame. Soon after the campaign launched, both of these spots were in the top 10 of all videos viewed on YouTube. Kevin Daley was the AD. 

 Rock! 

In my free time, I love writing, playing and recording music. I've had songs featured in over 100 TV shows. I'm also a member of the ASCAP songwriters' union. Through a series of amazing creative collisions, I ended up with a co-writing credit on the They Might Be Giants' song "813 Mile Car Trip" which was on a album called "Here Come the 123's" that won the 2009 "Best Musical Album for Children" Grammy. Jon (the lead singer) actually gave me a shoutout from stage at a large outdoor concert with my children in attendance. That was pretty awesome.