Department of Defense - "Conversation" Campaign
As if it wasn't intimidating enough to be working on an effort for the US Military, we actually presented the campaign in the Pentagon in the conference room next to Rumsfeld's office. One of the people on our team took a cel phone pic of Rumsfeld's office nameplate and was promptly led away and detained for questioning. Whoops. A 2006 Kelly Award Finalist. (AD Mike Shaughnessy)